A LAW FIRM
THAT BREAKS THE MOULD
CREATION OF A BRAND PLATFORM
No more grey suits and tedium when it comes to advertising by law firms. We opted for a more colourful angle; an environment that marks a break with the standard approach through the deployment of new codes allowing this fledgling firm to stand out from the hundreds of existing law firms. The brand platform consists of a logo and its variations but also of an audiovisual style and a strategy focused on more offbeat operational communication initiatives.