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The French ride-sharing platform Heetch had to change its economic model following a court ruling.
During this transition phase, it needed to mobilise its community and prevent its platform from losing momentum.
Manifestory offered to organise the first online event of its kind in the world.
After creating a specific application, the organisers were able to bring together virtually more than 150,000 demonstrators simultaneously in Paris around a 24-hour web programme featuring a multitude of speakers, artists and contributors of all kinds.
The demonstrators could chat and choose their virtual place of demonstration. Screen trucks displayed the growing number of demonstrators in Paris in real time.