ACTING OUT CONTENT
HEIGHTENS ITS APPEAL
NESTLÉ ANNUAL CONVENTION
![PURINA, THÉÂTRALISER LES CONTENUS, C'EST LES RENDRE PLUS ATTRACTIFS](/files/project/cache/im/files/project/uploads/2020/02/11/11-58-01-up5e4288b91a243.png/max-400-400/cccccc-80.png)
![PURINA, THÉÂTRALISER LES CONTENUS, C'EST LES RENDRE PLUS ATTRACTIFS](/files/project/cache/im/files/project/uploads/2020/02/05/10-15-00-up5e3a879451f55.jpeg/max-1800-1800/eeeeee-80.jpg)
All PURINA conventions are scripted in a theatrical format. Entirely written and staged like a show, the content is worked on with each product team to make every presentation a memorable and original moment. As part of a coherent and attractive whole, each product or service is staged like a real show. Sometimes it even takes on a musical dimension.
We note that more than 90% of messages are memorised with this format which easily beats the 10% recorded at the end of a so-called standard convention.
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