WHEN AN EXHIBITION
INTERACTS
COMMERCIAL ROADSHOW
The Pros Exhibition
GAN brought together 985 participants in 9 cities in France (Deauville - Paris - Lille - Nancy - Lyon - Aix-en-Provence - Bordeaux - Toulouse – Nantes) to present the new professional offer to its sales teams.
An interactive and immersive roadshow in "workshop" format was organised to present the new professional offer from GAN to all its personnel in France. A VR workshop allowed them to get to grips with their environment.
The whole circuit was guided by a dedicated application.
